Generate foot traffic to a new farmers market.
The Farmer’s Market is brand new, and it is in a relatively hidden parking lot. We have to drive a lot of interest and be clear on the address and directions to get there.
We designed a geo-fenced ad that displayed only to people within a 2 mile radius of the new market with very specific interests: people who had recently been to other local farmers markets, or had liked other competitor pages.
The campaign was incredibly successful with over 130 RSVP within the first 72 hours.